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    13375 University Avenue, Suite 303, Clive, Iowa 50325  |  515.453.9575
 

Marketing Analysis Manager

Job ID : 188 - Advertised : 09-02-2012 - Closing Date: 15-03-2012 or to apply
Contact : Angela Essink
Approximate Salary: Negotiable
Location : Des Moines metro, Iowa Country : United States
Industry : Recruitment Position Type : Full-Time
Experience Level : 3 Years Education Level : Masters Degree
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We are in search of a Marketing Analysis Manager to build strong business relationships. The Marketing Analysis Manager is responsible for defining the company's anallytic services by measuring, analyzing, and executing marketing efforts. This is a very a

We are in search of a Marketing Analysis Manager to build strong business relationships. The Marketing Analysis Manager is responsible for defining the company's anallytic services by measuring, analyzing, and executing marketing efforts. This is a very analytical position.

Responsiblities include, but are not limited to:
• Developing advanced tagging strategies for measuring attribution and capturing multi-channel campaign performance across: social, mobile, digital and offline channels
• Conduct in-depth analysis of trends and historic performance to stratgize and create proposal for clients
• Developing complex queries to support data extracts for marketing campaigns,
• Collaborate with clients to address issues and develop and measure analytic solutions
• Develop process and systems that standardize and automate reporting while providing insight generation
• Always maintain integrity and quality by proactive and reactive analyses while contributing to the measurement and metric evaluations for existing accounts and new business proposals.
• Manage data, processes, and provide input on data architectures for capturing and using information

Reuirements include:
• MS/MA in Statistics, Quantitative methods, Math, Computer Science, or Marketing or applicable experience
• 4-6+ years experience in marketing analysis, digital, CRM analytics
• Excellent written and oral communication
• Project Management Experience - Ability to lead and work alongside a tea, as well as communicate information clearly and effectively to high-level managment as
• Understanding of various Databases, SAS or SPSS, and SQL
• Previous experience in online marketing and web metrics and Big Data sets
• Knowledge of database design, applications, and data flows
• Understanding of various measurement technologies such as: website traffic analytics software (tagging and log file based) such as Omniture (SiteCatalyst), Google Analytics, WebTrends, CoreMetrics
• Previous experience with ad serving platforms such as: DoubleClick/DART, Atlas, Eyeblaster etc.
• Applied knowledge of integrated marketing and CRM disciplines (including primary research, online advertising, customer segmentation, targeting, direct marketing, customer care)
• Strong presentation skills - Ability present complex data reports, financial analyses, and statistics in a simple and clear way
• Ability to effectively manage and grow direct reports

Email your resume as a Word document to Angela at angela@midwestprofessionalstaffing.com. After emailing your resume, please call Angela at 515-453-9575 to schedule an interview. Interviews will be held at our office: 13375 University Avenue, Suite 303, Clive, IA 50325

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